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Beauty Brands: Google has new AR beauty tools for online shoppers

To improve the shopping experience for users, Google has announced a new set of AR tools for shoppers looking for cosmetics and beauty products. “Starting today, we are bringing ar beauty Introducing and providing new ways to try features, hair color, and foundation in mobile browsers beauty brand The opportunity to advertise with AR,” said Lillian Rincon, Google’s senior director of product, shopping.
Google already offers users to try out beauty products related to eyes, lips, now it’s launching a new AR beauty category: hair color. “If you’re shopping for hair color at home, you can see what different shades from the L’Oréal suite of brands might look on you or a model that matches yours,” said Rinicon. ‘ Other brands like Splat and Revlon will be available to try soon, she said.
Google is also making sure that these features are used across the board. “In addition to the Google app, you can access our AR hair and foundation tools from any mobile browser in the US. AR lips and eyes to complete It will also be available on mobile web in the coming weeks,” Rinicon said.
New Advertising Features
Rinicon also revealed that Shopping ads are now eligible to offer a new, inclusive tryout experience in place of the ad’s product image. “AR beauty ads with relevant product information help our beauty brand partners showcase their products in a more interactive way to capture demand,” she said.
Users can shop over 50 beauty brands using AR on Google – including established brands and independent startups. “In the past six months, brands like CoverGirl, Dior Beauty, Fenty Beauty, Laura Mercier and Makeup by Mario have made their collections available to try on Google,” she said.


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