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Ondc: ONDC partners SellerApp and Delhivery boost sales for local Kanjeevaram weavers

Delhivery Ltd., India’s largest fully integrated logistics service provider seller appboth partners on ondcEnabling skilled local weavers from Kanchipuram to navigate the digital marketplace, giving them greater visibility on a nationwide platform, thereby increasing sales.
ONDC onboarding facilitated by SellerApp has significantly increased the visibility of weavers in over 200 cities in India. Delhivery – With a pan-India reach of 18,500+ pin codes, SellerApp has been enabling these small businesses from the textile city of Kanchipuram with timely order fulfillment across multiple locations in India over the last six months. ONDC (Open Network for Digital Commerce) is a government-led initiative to create an open, secure and interoperable network for digital e-commerce in India.
Jyoti, a Kanchipuram-based weaver who creates exquisite handicrafts Kanjivaram Saree and sells them offline or through WhatsApp groups, was able to reach a wider market by taking her small business to ONDC. Jyoti said, “This not only increased my income but also strengthened my confidence. I now have the tools to optimize my pricing and marketing strategies to be competitive in the digital market.”
Giving more details, Soumya Nagarajan, Vice President, SellerApp, said, “In Kanchipuram, we have made substantial efforts to address the digital divide, especially for local weavers. This work is driven by Delhivery’s pan-India reach and collaboration with ONDC. Has been able.”
“Through tailored educational workshops, we facilitated these weavers’ transition from traditional offline commerce to the online marketplace. In the initial phase, SellerApp successfully onboarded eight weavers, helping them create digital stores and managing 84 live SKUs (stock-keeping Entities) empowered to list. “We are confident that many more will be added during this festive season,” he said.
Commenting on the success of local Kanchipuram weavers, T Koshy, CEO of ONDC, said, “SellerApp’s important role in onboarding eight Kanchipuram silk weavers into ONDC is vital in empowering businesses and artisans, changing the way we connect, trade and prosper. Underscores the network’s commitment to change.” In the digital age.”
“ONDC has opened up a world of opportunities for small-scale sellers and consumers. Delhivery has helped us create a more inclusive e-commerce community – consumers can now enjoy an ever-growing range of products from the most remote places in India. Can take,” Koshy added.

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