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Palani: Gati appoints Palani B as head digital marketing

Gati Express & Supply Chain (GESCPL), one of India’s leading premier express distribution supply chain management companies have appointed Palani B (Palani Balasundaram) as Digital Marketing Head, Gati Limited, In this role, Palani Will be responsible for overall planning, development, implementation and management digital marketing And analytical strategies in GESCPL.
According to the company, Palani will play a leadership role in acquiring new customers, strengthening existing customer relationships, driving sales, increasing customer lifetime value and increasing GESCPL’s market share.
Palani, a digital marketing and analytics veteran, has over two and a half decades of experience across sectors such as banking, investment, real estate, education, fashion, hospitality, healthcare, FMCG, software, servers, storage and cloud domains. His diverse skill set includes digital operations, demand generation, customer experience management (CEM), customer data platforms (CDP), competitive intelligence, marketing automation and strategy.
Palani, who was previously at Hewlett Packard Enterprise, excelled in digital marketing, providing cost-saving insights and implementing effective campaigns for well-known organizations. Palani has been associated with various schools and colleges since 1996 to promote industry-institution relations. He is also an active member of the startup community, helping them with their CX, CDP and measurement strategy.”
Welcoming Palani B, Pirojshaw (Phil) Sarkari, MD & CEO, Gati Express & Supply Chain Pvt. Ltd. (GESCPL) said, “Palani’s extensive industry knowledge and expertise aligns with GESCPL’s commitment towards innovation, excellence and customer-centricity. His leadership is set to drive the company’s digital transformation journey, creating a more customer-centric and data-driven approach in the rapidly evolving logistics landscape. We are thrilled to welcome Palani as our new Head of Digital, with her exceptional expertise, honed through successful collaborations with global organizations, we are confident that Palani will bring a wealth of experience to our team, enhancing our Digital presence will reach new heights.
Commenting on his appointment, Palani B, Head Digital Marketing, Gati Ltd. said, “I am delighted to be a part of GESCPL, the leader in express logistics. I am a strong believer in Collaborative Intelligence and feel privileged to have such an opportunity Am.” Collaborate with the team of experts of exceptional caliber at GESCPL. I look forward to leveraging each other’s expertise and diverse skill sets to drive strategic brand and marketing initiatives to create better customer engagement. We are committed to delivering measurable results for all our stakeholders. ,

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